In Mid-March, days ahead of the start of the 2022 Formula One season, Mercedes-AMG Petronas F1 unveiled a new partnership with Eight Sleep which saw the mattress developer and manufacturing brand supply drivers and team members with its signature smart mattress and temperature-controlled bedding products and the team offer a package of promotional platforms and… Continue reading Mercedes-AMG Petronas F1 Partners With Smart Mattress Brand Eight Sleep To Optimise Effective Rest
Tag: On-Car
F1 Launches ‘We Race As One’ Social Initiative To Renew Commitment To Addressing Major Issues
Formula One (F1) unveiled a new initiative on 22 June aimed at tackling issues such as climate change and racism. The series’ new #WeRaceAsOne platform, which will support and run in parallel with the global motorsport governing body FIA’s #PurposeDriven Movement, sets out to ‘underpin the single-seater motorsport series’ strategy to make a tangible… Continue reading F1 Launches ‘We Race As One’ Social Initiative To Renew Commitment To Addressing Major Issues
UPS Racing The Globe Fronts New Ferrari F1 Partnership
To announce its new status as the Official Logistics partner of the Ferrari Scuderia F1 team, UPS has rolled out a self-referential film to promote the new alliance. Despite little marketing support beyond PR, the film has already racked up 53,000-plus YouTube views to date. Perhaps illustrating the unique pulling power and popularity… Continue reading UPS Racing The Globe Fronts New Ferrari F1 Partnership
