Nike simultaneously celebrated the power of dance and the enduring strength of black women through a new spot which uses striking choreography to tell a story of birth, connection, roots, protection, recognition and awakening. The Brazilian-originated campaign, created by agency AKQA SP and Think Eva, is called ‘The Awakening in Dance: An Experience in… Continue reading Nike Brazil ‘The Awakening Of Dance’ Campaign Celebrates Black Women, Movement & Sport
Tag: Black Lives Matter
F1 Launches ‘We Race As One’ Social Initiative To Renew Commitment To Addressing Major Issues
Formula One (F1) unveiled a new initiative on 22 June aimed at tackling issues such as climate change and racism. The series’ new #WeRaceAsOne platform, which will support and run in parallel with the global motorsport governing body FIA’s #PurposeDriven Movement, sets out to ‘underpin the single-seater motorsport series’ strategy to make a tangible… Continue reading F1 Launches ‘We Race As One’ Social Initiative To Renew Commitment To Addressing Major Issues
Nike’s ‘For Once, Don’t Do It’ Simple, Supportive Call-To-Action Response To US Race Equality Protests
Urging everyone to be part of the change (and part of the protest), Nike and partner agency Wieden + Kennedy, Portland launched a spot called ‘For Once, Don’t Do It’ in response to the protests sweeping the USA following the death of George Floyd after police in Minneapolis kneeled on his neck for almost nine… Continue reading Nike’s ‘For Once, Don’t Do It’ Simple, Supportive Call-To-Action Response To US Race Equality Protests
