Mtn Dew leverages its World Wrestling Entertainment (WWE) tie-up by embedding a limited edition Pitch Black beverage flavour into the flagship Royal Rumble event in late January. PepsiCo’s marketers have linked up with WWE’s brand partner team to ‘bring the limited-time beverage out of hiding and into the darkness’ at The Royal Rumble on… Continue reading Mtn Dew Pitch Black’s Return Promoted Via ‘WWE Royal Rumble – Pitch Black Match’ Integration
Tag: WWE
WWE Star Priest Teams Up With Welsh Locals & BT Sport For Comic ‘Clash At The Castle’ Promos
UK Broadcaster BT Sport and World Wrestling Entertainment (WWE) star Damien Priest team up for a comic campaign called ‘The Homecoming’ to promote the end of summer WWE ‘Clash At The Castle’ event at The Principality Stadium in Cardiff on 3 September. The comic campaign, created by agency Saatchi & Saatchi (with media buying… Continue reading WWE Star Priest Teams Up With Welsh Locals & BT Sport For Comic ‘Clash At The Castle’ Promos
(Fake) Twitter Spat Promos Both Snickers & WWE 2K22 As WWE Co Presenting Partners of WrestleMania 38
The end of February, following a (fake?) social spat between the two brands, WWE unveiled Snickers and WWE 2K22 as its first ever co-presenting partners for WrestleMania. The chocolate bar (owned by Mars Inc) and the latest instalment in the WWE videogame official wrestling computer game series (own by Take-Two Interactive) both penned a… Continue reading (Fake) Twitter Spat Promos Both Snickers & WWE 2K22 As WWE Co Presenting Partners of WrestleMania 38
US Ad Council & World Wrestling Entertainment (WWE) Suit Up For A Covid-19 PSA Smackdown Spot
Mid April 2020 saw the Ad Council continue its programme of informing the American public about the coronavirus crisis and making sure they are receiving the critical and vetted information about Covid-19 pandemic through a partnership with World Wrestling Entertainment (WWE). The US national non-profit and the global wrestling giant launched a new set… Continue reading US Ad Council & World Wrestling Entertainment (WWE) Suit Up For A Covid-19 PSA Smackdown Spot
Star-Led ‘WWE Smackdown ‘We’re All Superstars’ Campaign Promotes Switch from USA To Fox
The end of August saw Fox Sports roll out an integrated, four spot campaign promoting WWE Smackdown’s move from rival USA to Fox Sports. At it heart, this campaign is a tribute to the fact that WWE’s biggest stars have used their moves and mannerisms to transcend the wrestling world and moved into the… Continue reading Star-Led ‘WWE Smackdown ‘We’re All Superstars’ Campaign Promotes Switch from USA To Fox
Ronda Rousey Relieves Real-Life ‘Rowdy Roddy Piper’ Moment In WWE 2K19 Pre-Order Launch Trailer
Mixed Martial Arts and WWE star ‘Rowdy’ Ronda Rousey fronts the launch campaign for the new edition of WWE 2K19 as she recreates an iconic moment in the life of her idol Roddy Piper. The MMA star turned wrestler relives an intense moment from her real-life story in the trailer that opens with Rousey… Continue reading Ronda Rousey Relieves Real-Life ‘Rowdy Roddy Piper’ Moment In WWE 2K19 Pre-Order Launch Trailer
