At the beginning of February, just days after Nick Kyrgios and his partner Thanasi Kokkinakis triumphed in the men’s doubles at the 2022 Australian Open, he teamed up with Sweet to launch a player-specific ‘King Kyrgios NFT Collection’ promoted as enabling fans to own a piece of that tennis history. The collection consists of… Continue reading Nick Kyrgios & Sweet Launch ‘King Kyrgios NFT Collection’ Celebrating Aussie Open Doubles Win
Tag: Nick Kyrgios
Uber Eats Activates Australian Open 2022 With Tennis Star Fronted Spots That Invite Viewers To Choose The Ending
Uber Eats activated its Australian Open partnership to target Aussie tennis fans in an integrated ‘More Choice / More Than Food Delivery’ campaign titled ‘This Calls For’ which was fronted by former tennis star-turned-commentator Todd Woodbridge, current Aussie men’s star Nick Kyrgios and world number one Ash Barty and which was led by TV ads… Continue reading Uber Eats Activates Australian Open 2022 With Tennis Star Fronted Spots That Invite Viewers To Choose The Ending
Aussie Tennis Star Kyrgios Challenges Athletes To Old El Paso’s Global ‘Slam Dunk #MessFreeChallenge’
Following the successful 2020 #MessFreeChallenge, General Mills brand Old El Paso again teamed up with Australian tennis star Nick Kyrgios (and his NK Foundation) for a 2021 iteration based around a basketball Slam Dunk viral challenge to demonstrate that its Tortilla Pockets deliver a mess-free Mexican experience and raise funds for Food Bank Australia. … Continue reading Aussie Tennis Star Kyrgios Challenges Athletes To Old El Paso’s Global ‘Slam Dunk #MessFreeChallenge’
Kia’s Australian Open Activation Includes Nadal’s ‘Sources Of Inspiration’ Film Series
Rolling out from 6 February to leverage spiking tennis interest at the start of the 2021 Australian Open, a hero commercial called ‘Movement That Inspires’ sits at the heart of Kia’s multi-channel tournament activation which focused on the Australian reveal of the brand’s logo and platform refresh and its new ‘Movement That Inspires’ tagline. … Continue reading Kia’s Australian Open Activation Includes Nadal’s ‘Sources Of Inspiration’ Film Series
Baron Cohen & Kyrgios In Uber Eats’ Australian Open ‘Tonight, I’ll Be Eating for Love’ Campaign
Comedian and actor Sacha Baron Cohen and tennis star Nick Kyrgios star in Uber Eats’ Australian Open 2021 marketing campaign launched via comic creative featuring clashes between authentic players taking part in this year’s tournament and a fake umpire. The campaign, created by agency Special Group, opened with a social teaser spot on 8… Continue reading Baron Cohen & Kyrgios In Uber Eats’ Australian Open ‘Tonight, I’ll Be Eating for Love’ Campaign
Tennis Fans Compete In Live #YonexTensionWins Competition Experience At The Australian Open
Yonex, and official stringing partner of the 2018 Australian Open, is activating on site at the tournament through a live, demonstrative competition testing the skills, strength and endurance of tennis fans at the year’s first Grand Slam tournament in Melbourne. The sports equipment and apparel brand’s activation, developed in harness with experience agency GPJ… Continue reading Tennis Fans Compete In Live #YonexTensionWins Competition Experience At The Australian Open
Integrated Nike Australia ‘No Turning Back’ Aims To Inspire Youth & Reawaken Love For Sport
Mid June sees Nike Australia team up with a set of athlete ambassadors to launch a new brand campaign revolving around ‘No Turning Back’ moments in sport. Developed in harness with long-term creative agency partner Wieden+Kennedy (Portland), the initiative is a call to arms to reawaken young Aussies and inspire them to celebrate the… Continue reading Integrated Nike Australia ‘No Turning Back’ Aims To Inspire Youth & Reawaken Love For Sport
Rebel Kyrgious Fronts Beats By Dre ‘Play Your Own Rules’ Wimbledon Ambush
To misquote Oscar Wild, it seems it’s true that ‘life imitate ads more than ads imitate life’. After all, Australian tennis star Nick Kyrgios foul-mouthed tirade on day three of Wimbledon 2015 mimicked his new Beats By Dre commercial which mocks the tennis rule that ‘audible obscenities are strictly prohibited’. Express yourself by… Continue reading Rebel Kyrgious Fronts Beats By Dre ‘Play Your Own Rules’ Wimbledon Ambush
