Insurer AIA rolled out a campaign in Australia starring new AIA Vitality Ambassadors Ash Barty and Stephanie Gilmore (as well as other athlete endorsers including diver Anabelle Smith and yoga influencer Sarah Piotrowski who have been recruited to coach Aussies out of their ‘all or nothing’ approach to sport, health and wellbeing. The ‘All or… Continue reading Aussie Sports Stars Ash Barty & Stephanie Gilmore Front AIA Australia ‘All Or Something’ Campaign
Tag: Ash Barty
Uber Eats Activates Australian Open 2022 With Tennis Star Fronted Spots That Invite Viewers To Choose The Ending
Uber Eats activated its Australian Open partnership to target Aussie tennis fans in an integrated ‘More Choice / More Than Food Delivery’ campaign titled ‘This Calls For’ which was fronted by former tennis star-turned-commentator Todd Woodbridge, current Aussie men’s star Nick Kyrgios and world number one Ash Barty and which was led by TV ads… Continue reading Uber Eats Activates Australian Open 2022 With Tennis Star Fronted Spots That Invite Viewers To Choose The Ending
YoPRO Teams Up With Ash Barty, Kyle Chalmers & Brandon Starc ‘Every Millimetre Matters’ Australian Olympic Team Activation
Danone’s high protein snack brand YoPRO acted its role as an official partner of the Australian Olympic Team through a new wave of work in its ‘Every Millimetre Matters’ campaign featuring Aussie Olympians Women’s Tennis Number One Ash Barty, Olympic Champion swimmer Kyle Chalmers and Commonwealth Games high jump champion Brandon Starc. The digitally-led… Continue reading YoPRO Teams Up With Ash Barty, Kyle Chalmers & Brandon Starc ‘Every Millimetre Matters’ Australian Olympic Team Activation
Baron Cohen & Kyrgios In Uber Eats’ Australian Open ‘Tonight, I’ll Be Eating for Love’ Campaign
Comedian and actor Sacha Baron Cohen and tennis star Nick Kyrgios star in Uber Eats’ Australian Open 2021 marketing campaign launched via comic creative featuring clashes between authentic players taking part in this year’s tournament and a fake umpire. The campaign, created by agency Special Group, opened with a social teaser spot on 8… Continue reading Baron Cohen & Kyrgios In Uber Eats’ Australian Open ‘Tonight, I’ll Be Eating for Love’ Campaign
Protein Snack YoPRO’s Aussie Lockdown ‘Fitness Challenge’ Extends ‘Fuel Your Journey’ Platform
The end of April saw Danone’s high protein snack brand YoPRO launch the ‘YoPRO Fitness Challenge’: a lockdown utility based around an online fitness and nutrition program which challenges people to come out of isolation fitter than when they went in. The social media based initiative was conceived and created in harness with Emotive… Continue reading Protein Snack YoPRO’s Aussie Lockdown ‘Fitness Challenge’ Extends ‘Fuel Your Journey’ Platform
Head Launches Player Led #HEADTogether Focused On Health & Fitness During The Lockdown
The second half of March saw Head Tennis launch a campaign called #HEADTogether which aims to motivate and inspire tennis fans and customers during the coronavirus crisis. The objective was to provide practical and useful advice to help people to focus on staying healthy and fit during the lockdown. The main phase of… Continue reading Head Launches Player Led #HEADTogether Focused On Health & Fitness During The Lockdown
