Uber Eats activated its Australian Open partnership to target Aussie tennis fans in an integrated ‘More Choice / More Than Food Delivery’ campaign titled ‘This Calls For’ which was fronted by former tennis star-turned-commentator Todd Woodbridge, current Aussie men’s star Nick Kyrgios and world number one Ash Barty and which was led by TV ads… Continue reading Uber Eats Activates Australian Open 2022 With Tennis Star Fronted Spots That Invite Viewers To Choose The Ending
Tag: Channel Nine
Sportsbet Leverages new Season Kick-Off Via Annual ‘AFL Call Centre’ Campaign
Sportsbet promotes and previews the new AFL season via the fourth instalment of its annual ‘AFL Call Centre’ campaign. Created in a collaboration between the bookie’s in-house marketing team and production agency Sherpa, the campaign calls upon all 18 clubs as fans ring the phone off the hook at the AFL Call Centre. The… Continue reading Sportsbet Leverages new Season Kick-Off Via Annual ‘AFL Call Centre’ Campaign
Australian Open Ambush – Uber Eats, Tennis Australia & Channel Nine
The Australian Open is the single biggest television sports broadcast of the year in Australia and Uber Eats set out to stand out from the advertising and sponsor marketing clutter and grab the attention of the huge national audience by blending in with post-ad break spots that replicated the event so effectively that initially viewers… Continue reading Australian Open Ambush – Uber Eats, Tennis Australia & Channel Nine
Uber Eats Runs Spoof, Player-Led Integrated Australian Open Spots On Channel Nine
Channel Nine and Australian Open coverage sponsor Uber Eats launched a series of integrated, tongue-in-cheek campaign television commercials from the start of the tournament in a campaign called ‘Tonight, I’ll Be Eating…’ The creative is designed to work counter intuitively against the traditions of most sports advertising by initially seeming to be real-life moments within the live… Continue reading Uber Eats Runs Spoof, Player-Led Integrated Australian Open Spots On Channel Nine
