The start of March saw the NRL roll out its new season hype spot revolving around the league’s ‘Run To What’s Real’ tagline and focusing on the sport’s tribalism. Interestingly, the 60-second TV ad, which was amplified across the NRL’s television, digital and social channels, doesn’t feature any new major stars of the game… Continue reading NRL Hypes New Season Via Star-Free ‘Run To What’s Real’ Campaign
Tag: Emotive
Australian Turf Club Launches New ‘Where Stories Are Made’ Creative Platform
February saw the Australian Turf Club (ATC) launched a fresh creative platform called ‘Where Stories Are Made’ to drive home the message that a day at Sydney’s racing carnivals offers world-class sport, music, fashion and hospitality all in the one place and an ‘immersive experience that stays with visitors long after the moment has passed’.… Continue reading Australian Turf Club Launches New ‘Where Stories Are Made’ Creative Platform
YoPRO Australia Expands #FuelYourJourney With New Athlete Targeted ‘Every Millimetre Matters’ Ad
Late October saw the Danone high protein yoghurt snack brand YoPRO has launched a new Australian campaign, running under its ongoing ‘Fuel Your Journey’ brand concept’, called ‘Every Millimetre Matters’. The campaign, which was conceived and developed by independent creative agency Emotive, seeks to reminds all ‘athletes’ that absolutely everything they do – no… Continue reading YoPRO Australia Expands #FuelYourJourney With New Athlete Targeted ‘Every Millimetre Matters’ Ad
Protein Snack YoPRO’s Aussie Lockdown ‘Fitness Challenge’ Extends ‘Fuel Your Journey’ Platform
The end of April saw Danone’s high protein snack brand YoPRO launch the ‘YoPRO Fitness Challenge’: a lockdown utility based around an online fitness and nutrition program which challenges people to come out of isolation fitter than when they went in. The social media based initiative was conceived and created in harness with Emotive… Continue reading Protein Snack YoPRO’s Aussie Lockdown ‘Fitness Challenge’ Extends ‘Fuel Your Journey’ Platform
Yopro Marks Australian Olympic Tie-Up With Mitch Morgan Spot In ‘Journey To Tokyo 2020’ Series
Australian yoghurt company YoPRO celebrated in July deal to become an official partner of the Australian Olympic Team by launching a new episode in its ongoing ‘Journey To Tokyo 2020’ content series. The sponsorship will see the Danone owned brand expand its athlete support programme and fuel Aussie Olympians on their journey to Tokyo… Continue reading Yopro Marks Australian Olympic Tie-Up With Mitch Morgan Spot In ‘Journey To Tokyo 2020’ Series
