Budweiser Zero, the AB-InBev brand’s first ever no-alcohol beer, launched a new ‘Team Zero’ campaign at the start of 2021 to help consumers through ‘Dry January’. This combined consumer support and list-building initiative was promoted through a sports star fronted campaign which calls on people to ‘team up to stay sober’. A tri-country… Continue reading Budweiser’s Sports-Led ‘Team Zero’ Initiative Supports Consumers Through Dry January
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Anti Black Friday MOvement REI’s #OptOutside Reflects Consumer Empathy Trend
On Black Friday outdoor and adventure retailer REI will be closed. Furthermore, the US outfit will pay every one of its 12,000 employees not to work, but rather to have an adventure outside. And it is urging its customers and the general public to do likewise. The brand has declared war on… Continue reading Anti Black Friday MOvement REI’s #OptOutside Reflects Consumer Empathy Trend
All Blacks Fan-Focused, Content-Led, Culturally-Inclusive #WeBelong Club
At the core of the New Zealand Rugby Union’s Rugby World Cup 2015 strategy was its content-led, social media focused ‘We Belong’ campaign. Much of the content itself was a mix of Kiwi culture, insider access to the team, everyman player positioning, everyday life visits and experiences, as well as simple, striking digital design.… Continue reading All Blacks Fan-Focused, Content-Led, Culturally-Inclusive #WeBelong Club