Group Workouts Return In Sports Direct’s New Year ‘Don’t Stop Moving’ Campaign

Following hot-on-the-heels of its ‘Go All Out’ festive marketing push and the recent ‘Back to School’ campaign, Sports Direct teamed up with agency MOX and Bullion for a UK New Year marketing campaign called ‘Don’t Stop Moving’.   View this post on Instagram A post shared by Sports Direct (@sportsdirectuk)   Led by a hero… Continue reading Group Workouts Return In Sports Direct’s New Year ‘Don’t Stop Moving’ Campaign

UK Retailer Sports Direct’s 1st Xmas ‘Sports Starts Here’ Campaign Spearheads Repositioning & Drives Sales

Sports Direct launched its first Christmas campaign on 18 November which stars Liverpool skipper Jordan Henderson plus hundreds of amateur athletes as it celebrates everyday legends and depicts the agony of festive gifting.   Created in harness with agency MOX London and Academy, the UK’s biggest sports retailer’s campaign is called ‘Sport Stars Here’ and… Continue reading UK Retailer Sports Direct’s 1st Xmas ‘Sports Starts Here’ Campaign Spearheads Repositioning & Drives Sales