Tennis Canada has launched a new multi-platform initiative, called ‘Find Your Beat’, that aims to leverage Canadian global tennis success to get more young people involved with the sport. The campaign is spearheaded by a hero video featuring players training and performing while crowds cheer set to a soundtrack of balls bouncing off rackety… Continue reading Tennis Canada’s ‘Find Your Beat’ Campaign Leverages Elite Success To Engage A New Generation
Tag: Growth
Legendary Prop Leonard Fronts RFU’s ‘Grow The Rose’ Future Of England Rugby Recruitment Film
On 11 October, the Rugby Football Union rolled out a hybrid recruitment film that also outlines the future and the growth of the sport in England. Using a gardening and rose growing metaphor, the two minute, 30-second ‘Grow The Rose’ spot focuses on how rugby helps build character, consolidate values, embeds respect and inspires… Continue reading Legendary Prop Leonard Fronts RFU’s ‘Grow The Rose’ Future Of England Rugby Recruitment Film
