The first week of March saw the Gold Coast’s flagship stadium – formerly known as the Heritage Bank Stadium and the Carrara Stadium – renamed the ‘People First Stadium’ and promoted through an official naming event, a PR push and an integrated campaign from the stadium, People First Bank and the Gold Coast Suns around… Continue reading People First Bank (& Gold Coast Suns) Promote New Stadium Title Rights At Renamed ‘People First Stadium’
Tag: Big Bash League
Australian KFC BBL Launches ‘ALIVE’ Brand Campaign Focused On Energy & Entertainment
Cricket Australia’s Men’s T20 cricket competition, the KFC Big Bash League (BBL), launched an integrated campaign called ‘ALIVE’ to build awareness, buzz and excitement ahead of the new season. Developed with independent agency Apparent, ‘ALIVE’ rolled out from 30 November and saw Cricket Australia build anticipation for KFC BBL via an energetic and entertainment… Continue reading Australian KFC BBL Launches ‘ALIVE’ Brand Campaign Focused On Energy & Entertainment
Cricket Australia’s Big Bash Leagues Link With Musician ‘Tones And I’ & Nike For Season Launch
In mid-September Cricket Australia and Big Bash kit partner Nike joined forces with Australian music superstar Tones And I to launch the 2021 summer Big Bash League and its new look team and tournament apparel collection. The move sees Tones And I become a lead ambassador for both the KFC BBL|11 and Weber WBBL|07… Continue reading Cricket Australia’s Big Bash Leagues Link With Musician ‘Tones And I’ & Nike For Season Launch
