Cricket Australia’s Men’s T20 cricket competition, the KFC Big Bash League (BBL), launched an integrated campaign called ‘ALIVE’ to build awareness, buzz and excitement ahead of the new season. Developed with independent agency Apparent, ‘ALIVE’ rolled out from 30 November and saw Cricket Australia build anticipation for KFC BBL via an energetic and entertainment… Continue reading Australian KFC BBL Launches ‘ALIVE’ Brand Campaign Focused On Energy & Entertainment
