Late July saw EA Sports roll out a new, multi-platform campaign, running under the title ‘Bring It On’, promoting the August release of its latest Madden NFL 20 game. The Madden NFL franchise is the USA’s best-selling sports game: an EA Sports staple with a history of realistic play and fandom that spans decades.… Continue reading EA Promotes Madden NFL 20 Via Integrated ‘Bring It On’ Campaign Fronted By Chiefs’ Mahomes
Tag: Musicians
Wiggle’s Music Video Led ‘This Is How We Roll’ Campaign
Cycling retailer Wiggle is rolling out a multimillion-dollar ‘The Is How We Roll’ music-led marketing campaign in harness with musician George Barnett that aims to further increase its penetration in the UK and Australia. The initiative, which spans TV, press, outdoor, print media and digital in both markets, features a brand new track by… Continue reading Wiggle’s Music Video Led ‘This Is How We Roll’ Campaign
