Late February saw sportswear brand Asics leverage the US Olympic trials to kick-off the Olympic strand of its ongoing ‘I Move Me’ campaign with a multi-platform initiative spearheaded by two new television commercials. The integrated campaign, which rolls out over the coming months, revolves around Asics’ team of Olympic athletes ambassadors: some of whom… Continue reading Asics Fires The Starting Pistol On The Olympic Strand Of Its Ongoing ‘I Move Me’ Campaign
Tag: #IMoveMe
ASICS Leverages Cricket Australia Tie-Up To Promote Replica Ranges (& Re-Connect) Via ‘Move As One’
October saw ASICS release a fresh, fully integrated campaign activating its Cricket Australia partnership called ‘Move As One’ that aims to boost support of the Australian team ahead of this summer’s international cricket series. An adaption of the brand’s ‘I Move Me’ global proposition (see 2017’s launch campaign and 2018’s expansion case studies) ,… Continue reading ASICS Leverages Cricket Australia Tie-Up To Promote Replica Ranges (& Re-Connect) Via ‘Move As One’
ASICS Expands #IMoveMe Brand Platform Via New EMEA 1000-Piece Digital Storytelling Campaign
Mid March saw sportswear brand ASICS launch a fresh phase of its ‘I Move Me’ brand platform across EMEA through an integrated campaign spearheaded by digital storytelling to connect to its core audience of runners, performance athletes and to inspire the next new generation of ‘movers’ to join the brand. The work, which will… Continue reading ASICS Expands #IMoveMe Brand Platform Via New EMEA 1000-Piece Digital Storytelling Campaign
