October saw ASICS release a fresh, fully integrated campaign activating its Cricket Australia partnership called ‘Move As One’ that aims to boost support of the Australian team ahead of this summer’s international cricket series. An adaption of the brand’s ‘I Move Me’ global proposition (see 2017’s launch campaign and 2018’s expansion case studies) ,… Continue reading ASICS Leverages Cricket Australia Tie-Up To Promote Replica Ranges (& Re-Connect) Via ‘Move As One’
