Virgin Media painted several of its broadband cabinets gold to celebrate the achievements of ParalympicsGB at the Tokyo 2020 Paralympic Games. The ParalympicsGB partner brand, which launched its #WeAreHere campaign at the start of the Games to leverage its tie-up and encourage the country to cheer on the team, painted cabinets gold in all… Continue reading Virgin Media Broadband Cabinets Painted Gold To Celebrate ParalympicsGB Record Medal Haul
Tag: Paralympic Games 2020
Dreams & Ambassadors Jawad & Whiley Launch Paralympic GB ‘Winning Bedtime Routine’ Campaign
With under 100 sleeps to go before 2020 Tokyo Paralympics, UK bed retailer Dreams launched a new campaign built around athlete bedtime routines and fronted by two new ParalympicGB ambassadors – Ali Jawad and Jordanne Whiley – which activated its partnership with team ParalympicGB ahead of the Games. The activation was based around Dreams… Continue reading Dreams & Ambassadors Jawad & Whiley Launch Paralympic GB ‘Winning Bedtime Routine’ Campaign
P&G’s SK-II Expands Tokyo 2020 Work Via China Pop-Up & Mobile Experience & Japan Virtual Premiere
The first week of May saw P&G skincare brand and IOC sponsor SK-II extend its evolving Tokyo 2020 activation through multi-channel initiatives including a pop-up, mobile gamification and a virtual premiere of its ‘VS’ film series. Continuing its ongoing Olympic and Paralympic work, SK-II opened its first mobile-centric pop-up shop in a mall in… Continue reading P&G’s SK-II Expands Tokyo 2020 Work Via China Pop-Up & Mobile Experience & Japan Virtual Premiere
Papa John’s Promotes New Paralympics GB Partnership Via ‘We Are Limitless’ Campaign
The last week of August saw US pizza brand Papa John’s unveil a new partnership with ParalympicsGB through a new digitally-led campaign called ‘We Are Limitless; focusing on the team as it prepares for the rescheduled Paralympics next summer in Tokyo. The sponsorship, which will run until the end of 2021, will see the… Continue reading Papa John’s Promotes New Paralympics GB Partnership Via ‘We Are Limitless’ Campaign
