The first week of May saw P&G skincare brand and IOC sponsor SK-II extend its evolving Tokyo 2020 activation through multi-channel initiatives including a pop-up, mobile gamification and a virtual premiere of its ‘VS’ film series. Continuing its ongoing Olympic and Paralympic work, SK-II opened its first mobile-centric pop-up shop in a mall in… Continue reading P&G’s SK-II Expands Tokyo 2020 Work Via China Pop-Up & Mobile Experience & Japan Virtual Premiere
