Leveraging spiking golf interest around the 2021 Ryder Cup, Golf Town launched a campaign inviting Canadians to play the round of their dreams with a meditative sleep podcast. The ‘Sleep Well. Golf Better’ campaign, developed for the retailer of clubs, clothing and equipment by agency UNION, is an immersive, guided golf adventure to help… Continue reading Golf Town Invites Canadians To ‘Play The Round Of Their Dreams’ In Meditative Sleep Podcast
Tag: Sleep
Patrick Mahomes & Nelly Korda Front Full-Throttle ‘Unlock Yourself’ Ads For Performance Brand WHOOP
NFL super star and Super Bowl winner Patrick Mahomes and US LPGA Tour golfer and Olympic Gold medallist Nelly Korda front a new ‘Unlock Yourself’ campaign for WHOOP to launch the fitness wearables and analytics company’s Whoop 4.0 range. The Boston based human performance technology, fitness wearables, and analytics company – which was originally known as Bobo Analytics… Continue reading Patrick Mahomes & Nelly Korda Front Full-Throttle ‘Unlock Yourself’ Ads For Performance Brand WHOOP
Bed Brand Dreams Leverages Team GB Sponsorship With ‘Sleep Like True Olympians / Talking Sleep’ Campaign
Leveraging the ‘100 sleeps until the start of the Tokyo 2020 Olympic Games’ milestone, Team GB and ParalympicsGB partner Dreams launched new campaign to highlight the power of sleep by focusing how seriously athletes take their sleep (especially in comparison to average Brits). The campaign, which launched on 14 April, celebrates the power and… Continue reading Bed Brand Dreams Leverages Team GB Sponsorship With ‘Sleep Like True Olympians / Talking Sleep’ Campaign
Nike Keeps Runners Running Virtually Together With ‘Fearless Virtual Race’ Programme
On 11 April, Nike fired the starting pistol on its ‘Fearless Virtual Race’ which was held through the Nike Running Club App and was designed to keep runners optimistic, engaged and connected to a community even while training apart. The initiative, which leveraged the dates upon which the Berlin Half, Milan Marathon and Paris… Continue reading Nike Keeps Runners Running Virtually Together With ‘Fearless Virtual Race’ Programme
