Reebok India launched a series of home workouts to harness the power of fitness called #WorkOUTfromHome.
The initiative, developed with agency 22feet Tribal Worldwide, is an Instagram based series of virtual workouts fronted by a team of Indian athlete ambassadors including Katrina Kaif and Malaika Arora, as well as certified Reebok India’s trainers.
From Kaif’s full-body workout routine, to Arora’s power yoga sequence and Shivoham exercising with household items, these versatile workouts are meant for anyone who is #committedtofitness and span core strengthening, HIIT, pilates, yoga and stretching.
With this series, Reebok India says its strategy is to ‘go beyond product innovation and established itself as a holistic enabler in the journey of fitness’.
“It started with a need to do something authentic but also meaningful. In a world that needs a lot of hope and inspiration right now, we wanted to nudge the conversation further. Go from advice to action,” commented 22feet Tribal WW National Creative Director Debashish Ghosh.
“As a brand that shapes the culture of fitness, it seemed natural to evolve the day to day discussions from ‘stay at home’ to ‘stay fit’ with #WorkOUTfromHome. After all, there is enough scientific evidence that staying fit powers immunity & can help resist/break the chain of transmission.”
Thde campaign was created for Reebok India Silvia Tallon by an agency team which included Creative Director Aritra Hore, Content Creatives Kshitij Rishishwar and Rukmini Sengupta, Motion Graphics Specialist Rahul Sahu, Designers Aashima Thakran and Bharat Chauhan, plus Business Head Vishal Mehra, as well as Account Managers Devika Kaushal and Vivian Albert.
Comment:
It feels like the world is awash with free, at-home fitness workout social series from sports brands and it is none the worse for it.
Links:
Reebok India
https://www.youtube.com/user/ignitefitnessfire/videos
https://www.facebook.com/officialreebokindia
https://twitter.com/reebokindia
https://www.instagram.com/reebokindia
22feet Tribal WW
http://22feettribalworldwide.com/
Leave a comment
You must be logged in to post a comment.