Leveraging the lead-up to world’s largest half-marathon – Gothenburg’s ‘Göteborgsvarvet’ which was held on 13 May in 2023 – apparel brand Craft Sportswear rolled out a simple print ad amplified across social media which reminded readers and runners that there is only one thing that marathoners need to do: ‘Put one foot in front of… Continue reading Craft Sportswear Print Ad Helps Göteborgsvarvet Half-Marathon Runners
Tag: Forsman & Bodenfors
IFK Gothenburg’s ‘Support 24/7’ Online Radio Station Gives Fans The Stadium Songs They Miss
IFK Gothenburg’s ‘Support 24/7’ Radio Station provided football fans the live in-stadium songs and chants they missed when they were unable to go to games in person during the pandemic any time they missed the live stadium atmosphere and wanted to hear the songs they love (and sing along). When Covid-19 hit fans of… Continue reading IFK Gothenburg’s ‘Support 24/7’ Online Radio Station Gives Fans The Stadium Songs They Miss
Saucony’s National Dog Day ‘Out Run The Dog’ Spot Promotes Endorphin Collection
For National Dog Day on 26 August running brand Saucony rolled out a comic social spot promoting its new Endorphin Collection which was themed around the idea that with these kicks you can finally run faster than your dog. Created by agency Forsman & Bodenfors (F&B) and with a title that plays on the… Continue reading Saucony’s National Dog Day ‘Out Run The Dog’ Spot Promotes Endorphin Collection
Tactical Volvo Print & Social Ad Activate Sweden Sponsorship Ahead Of Mexico Showdown
On the day that Sweden took on Mexico in a bid to go through to the knockout rounds of Russia 2018, Sweden national team partner Volvo ran a stylish, simple Swedish tactical print and social ad called ‘Thor’s Hammer’. Running as a double page spread in magazines and across the car company’s Facebook page… Continue reading Tactical Volvo Print & Social Ad Activate Sweden Sponsorship Ahead Of Mexico Showdown
