As Rio 2016 draws ever closer BP is activating its Team USA partnership through a video-led ‘The Energy Within’ campaign. For the ‘100 Days To Go’ countdown in late April BP launched a core phase of its ‘BP’s Team USA – The Energy Within’ commercial which posits the idea that we all have a… Continue reading BP Spots Activate Team USA Partnership For ‘Energy Within’ Rio 2016 Countdown
Tag: BP
BP’s ‘Home Team’ Practical To Emotional London2012 Switch
With a month to go before the Games, BP’s Olympic activation is switching its focus from functional facts to emotional patriotism. Work from the official oil and gas sponsor has previously revolved around the practical side of its London 2012 work, with creative focused on fact, the practical work the brand is doing… Continue reading BP’s ‘Home Team’ Practical To Emotional London2012 Switch
BP’s 2012 Target Neutral Eco Work Rebuilds Brand Image
Six months into its above-the-line London 2012 activation activity, BP is ramping up the focus on its ecology promises and sustainability initiatives – and February 2012 research suggests the campaign is boosting the oil giant’s brand image. One consumer-focused strand of its wider Olympic work is BP’s Target Neutral campaign. This scheme invites… Continue reading BP’s 2012 Target Neutral Eco Work Rebuilds Brand Image
BP Backs Story Of The Games & Cultural Olympiad
Simple, old-style fan zones are certainly not enough for the Olympic Games – after all, they do come with the tagline The Greatest Show on Earth. Indeed, London looks set to host the biggest festival of all during this summer’s 2012 Olympics. Bringing IOC global partners and LOCOG sponsors additional outlets to activate… Continue reading BP Backs Story Of The Games & Cultural Olympiad
