High impact genuine and ghost Heineken out-of-home stunts fuelled elite rugby union club rivalry in European Rugby’s Heineken Champions Cup Final host city Dublin ahead of the 20 May match between Leinster and La Rochelle (Stade Rochelais) – a repeat of last year’s final. Competition title partner and rights owner beer sponsor Heineken brought… Continue reading Real & Fake Heineken Irish Landmark OOH Activations Leverage Heineken Champions Cup Final
Tag: Publicis Ireland
Heineken Ireland’s ‘Perfect Match’ Campaign Leverages Rugby Champions Cup (& Guinness Six Nations)
Heineken Ireland celebrated rugby rivalries with the launch of a campaign called ‘The Perfect Match’ in late March to leverage its status as the title sponsor of the European Rugby Champions Cup knockout stages. The campaign explores how rivalries co-exist within fan personal relationships. The activation is led by a hero TVC which… Continue reading Heineken Ireland’s ‘Perfect Match’ Campaign Leverages Rugby Champions Cup (& Guinness Six Nations)
