‘Fight For Your Territory’ – Steinlager & All Blacks

A combative, good natured digital outdoor activation leveraged Steinlager’s status as the official sponsor of the All Blacks for the June/July 2017 British & Irish Lions tour.   Territory: New Zealand   Agency: DDB New Zealand     Objective   As the official beer partner of the New Zealand All Blacks, Steinlager set out to… Continue reading ‘Fight For Your Territory’ – Steinlager & All Blacks