Steinlager Enables Kiwi Rugby fans To Show Their True Colours At The ‘Black Laundry’

During the opening weekend of the 2019 Rugby World Cup, New Zealand Rugby beer partner Steinlager opened a laundromat, The Black Laundry, as the focal point of its ‘Colour Yourself Loyal’ campaign which seeks to inspire Kiwis to back their team by showing their true colours by dying their clothes black.   Launched in tandem… Continue reading Steinlager Enables Kiwi Rugby fans To Show Their True Colours At The ‘Black Laundry’