February saw McDonald’s Canada leverage Toronto Raptors’ Pascal Siakam participation in the 2023 NBA All-Star Game by introducing a new, limited edition ‘Siakam Swirl McFlurry’ and promoting it through an integrated campaign timed to coincide with the 17 to 19 NBA All-Star Weekend. McDonald’s Canada developed the new ‘Siakam Swirl McFlurry’ in collaboration with the… Continue reading McDonald’s Canada Honours Toronto Raptors All-Star Pascal Siakam With ‘Siakam Swirl McFlurry’
Tag: Cossette
Int’l Wheelchair Rugby Foundation Rebrands As World Wheelchair Rugby Via ‘Here To Win’ Campaign
An August rebrand campaign from newly named World Wheelchair Rugby (WWR) seeks to change the classic Paralympic narrative about inspiring stories of overcoming adversity by changing the perception of non-disabled audiences and juts focusing on how competitive these athletes are. Developed in harness with Canadian agency Cossette, the campaign rolled out from 17 August and… Continue reading Int’l Wheelchair Rugby Foundation Rebrands As World Wheelchair Rugby Via ‘Here To Win’ Campaign
NHL Player Playoff Beards Transformed Into Menu Items In McDonald’s Canada Campaign
Launched during the first all-Canadian 20 May game of the 2021 NHL Stanley Cup playoffs between the Montreal Canadiens and the Toronto Maple Leafs, an integrated campaign from McDonald’s Canada links the league’s tradition for players growing beards for luck during the playoffs to the chain’s famous food and drink offerings. Led by a… Continue reading NHL Player Playoff Beards Transformed Into Menu Items In McDonald’s Canada Campaign
