An August rebrand campaign from newly named World Wheelchair Rugby (WWR) seeks to change the classic Paralympic narrative about inspiring stories of overcoming adversity by changing the perception of non-disabled audiences and juts focusing on how competitive these athletes are. Developed in harness with Canadian agency Cossette, the campaign rolled out from 17 August and… Continue reading Int’l Wheelchair Rugby Foundation Rebrands As World Wheelchair Rugby Via ‘Here To Win’ Campaign
