Tag: Wheelchair Rugby

Unilever’s Sure’s ‘Watch Me Move’ Campaign Champions ‘Movement’ In A More Inclusive Way

Unilever deodorant brand Sure’s latest UK ‘Watch Me Move’ campaign leverages spiking interest around the Tokyo 2020 Paralympics and champions the ‘movement’ of people with disabilities.   The campaign emerged from the findings of a brand commissioned 2021 consumer study (by Edelman and Data Intelligence) which found that half of UK adults do not feel… Continue reading Unilever’s Sure’s ‘Watch Me Move’ Campaign Champions ‘Movement’ In A More Inclusive Way

Int’l Wheelchair Rugby Foundation Rebrands As World Wheelchair Rugby Via ‘Here To Win’ Campaign

An August rebrand campaign from newly named World Wheelchair Rugby (WWR) seeks to change the classic Paralympic narrative about inspiring stories of overcoming adversity by changing the perception of non-disabled audiences and juts focusing on how competitive these athletes are.   Developed in harness with Canadian agency Cossette, the campaign rolled out from 17 August and… Continue reading Int’l Wheelchair Rugby Foundation Rebrands As World Wheelchair Rugby Via ‘Here To Win’ Campaign