Unilever deodorant brand Sure’s latest UK ‘Watch Me Move’ campaign leverages spiking interest around the Tokyo 2020 Paralympics and champions the ‘movement’ of people with disabilities. The campaign emerged from the findings of a brand commissioned 2021 consumer study (by Edelman and Data Intelligence) which found that half of UK adults do not feel… Continue reading Unilever’s Sure’s ‘Watch Me Move’ Campaign Champions ‘Movement’ In A More Inclusive Way
Tag: Disability Sport
Athletes ‘Cant’ Stop Now’ In Integrated Fundraising Campaign For Special Olympics Ireland
An inspiring new Special Olympics Ireland ‘Can’t Stop Now’ campaign aimed at driving vital funding is fronted by actor Colin Farrell. The creative blends images of Ireland’s Special Olympians – including Anna Kilmartin, Aisling Beacom, and Margaret Turley – with powerful statements and stories inspired by their own personal journeys of overcoming adversity. … Continue reading Athletes ‘Cant’ Stop Now’ In Integrated Fundraising Campaign For Special Olympics Ireland
