FIFA partner McDonald’s, or Maccas as it is universally known in Australia, leveraged excitement around the 2023 Women’s World Cup through an integrated marketing programme led by a bespoke pop-up fan fest restaurant, interactive experiences, photo opportunities, a Panini partnership and bespoke tournament menu additions. The fast food giant’s Australian marketing team worked with… Continue reading McDonald’s Australia Experiences, Pop-Ups, Photo Ops & Menu Unites Fans For FIFA Women’s World Cup 2023
