Gatorade sports endorsers are visited by their younger selves in the TV spot that spearheads Gatorade’s inspirational and youth sports support ‘For The Love Of Sport’ Olympic marketing campaign. The Pepsi-owned energy drink is using its flagship brand ambassadors – including Serena Williams,Usian Bolt, Paul George and April Ross – to ambush official Olympic… Continue reading Serena, Usain, Paul & April Motivated By Young Selves In Gatorade ‘Love Of Sport’ Olympic Work
Tag: Youth Support
Short Film Fronts Leeds Rhinos Foundation’s ‘Changing Lives Through Sport’ Programme
‘Changing Lives Through Sport’ is not just the philosophy behind the not-for-profit Leeds Rhinos Foundation but also the subject of an emotional new film showcasing the club-linked charity’s work. Directed by Jason Fisher-Jones, it is fronted by Leeds Rhinos player and Foundation trustee Jamie Jones-Buchanan and captures how the lives of children and adults… Continue reading Short Film Fronts Leeds Rhinos Foundation’s ‘Changing Lives Through Sport’ Programme
ANZ ‘Your Game Your Way’ Blends Tennis Properties & Ambassadors In Asia-Pac
ANZ is rolling out a new campaign across Asia-Pacific leveraging its tennis sponsorships and ambassadors – particularly its partnerships with the Australian Open and the Shanghai Rolex Masters – called ‘Your Game, Your Way’. Fronted by the world’s number one ranked tennis player Novak Djokovic, the focus of the fresh campaign is about each… Continue reading ANZ ‘Your Game Your Way’ Blends Tennis Properties & Ambassadors In Asia-Pac
