The award-winning ‘No More Red’ anti-knife crime initiative set up by Arsenal FC and apparel partner Adidas promoted its objectives and its work in January via a series of online films focusing on the people and the partnerships it works with to try and keep youngsters from all backgrounds away from knife crime and gang… Continue reading Adidas & Arsenal Anti-Knife Crime ‘No More Red’ Spots Span Art, Sports & Community
Tag: Community Support
Premier League ‘More Than 90 Minutes’ 30th Year Ad Thanks Fans & Showcases Community Support
At the start of the 2022/23 season, the Premier League launched a 90-second brand film thanking fans and the football community and highlighting football’s social contribution. Leveraging the new (early) season kick-off and running in cinemas, on television, online and in print, the spot offers a tribute to 30 years of stories, thrilling football,… Continue reading Premier League ‘More Than 90 Minutes’ 30th Year Ad Thanks Fans & Showcases Community Support
New York City FC Sponsor Mastercard’s Local Small Business Sleeve Sponsor Contest Won By Sol Cacao
Mid May saw MLS side New York City FC (NYCFC) team up with sponsor Mastercard to offer brand exposure in the form of its shirt sleeve sponsorship to a small business in the club’s community to support local traders receiver from the pandemic. The initiative began at the start of 2021 when Mastercard and… Continue reading New York City FC Sponsor Mastercard’s Local Small Business Sleeve Sponsor Contest Won By Sol Cacao
Serena, Usain, Paul & April Motivated By Young Selves In Gatorade ‘Love Of Sport’ Olympic Work
Gatorade sports endorsers are visited by their younger selves in the TV spot that spearheads Gatorade’s inspirational and youth sports support ‘For The Love Of Sport’ Olympic marketing campaign. The Pepsi-owned energy drink is using its flagship brand ambassadors – including Serena Williams,Usian Bolt, Paul George and April Ross – to ambush official Olympic… Continue reading Serena, Usain, Paul & April Motivated By Young Selves In Gatorade ‘Love Of Sport’ Olympic Work
