Asahi Super Dry Leverages Upgraded Man City Training Kit Partnership Via AR Activation

Early July saw Asahi Super Dry, Japan’s bets selling beer, upgrade its Manchester City FC sponsorship to become the treble-winning club’s Official Training Kit partner and marked the tie-up through an AR campaign called ‘Beyond Expected Training’.   The aim of Asahi Super Dry’s marketers was to show that its extended sponsorship is more than… Continue reading Asahi Super Dry Leverages Upgraded Man City Training Kit Partnership Via AR Activation