In the final week of June, Coral teamed up with JockeyCam, The Jockey Club and Sandown Racecourse to promote its Coral Summer Festival title partnership through an innovative virtual reality experience offering racegoers a chance to experience what it is like to ride a racehorse over the course. The VR activation, which takes place… Continue reading Jockeycam & Coral Launch Coral Summer Festival Virtual Reality Experience At Sandown
Tag: Coral
Coral’s Integrated ‘Make Every Matchday Matter’ Campaign Rewards Loyalty Throughout Euro 2020
At the start of June, UK bookie Coral launched its UEFA Euro 2020 cross-channel marketing campaign, ‘Matchday Rewards’, which spanned TV, radio, print and digital content and which seeks to reward customer loyalty throughout the Euro 2020 tournament. Created by agency BBH, the campaign was spearheaded by a hero 30-second spot and by an… Continue reading Coral’s Integrated ‘Make Every Matchday Matter’ Campaign Rewards Loyalty Throughout Euro 2020
Bookmaker Coral Rolls Out Cinematic ‘Fail To Finish’ Campaign Prior to Cheltenham Festival 2020
Three weeks ahead of the first race of the Cheltenham Festival 2020, bookmaker Coral rolled out its first ever cinematic style campaign which seeks to celebrate the pace, passion and drama of horse racing. The launch of Coral’s ‘Fail to Finish’ campaign is actually the first ad in a series that promotes Coral’s Cheltenham Festival… Continue reading Bookmaker Coral Rolls Out Cinematic ‘Fail To Finish’ Campaign Prior to Cheltenham Festival 2020
