Crouch & Sheringham Front Paddy Power’s ‘All Subs Are Super’ Promo For New Super Sub Feature

Paddy Power promoted its new Super Sub soccer sportsbook feature – one which means bets are still valid on players who are subbed off during a game as the subbed on player automatically picks up the bet – through a campaign titled ‘Super Sub is Here To Save Your Bet’. Created by agency Bartle Bogle… Continue reading Crouch & Sheringham Front Paddy Power’s ‘All Subs Are Super’ Promo For New Super Sub Feature

Coral’s Integrated ‘Make Every Matchday Matter’ Campaign Rewards Loyalty Throughout Euro 2020

At the start of June, UK bookie Coral launched its UEFA Euro 2020 cross-channel marketing campaign, ‘Matchday Rewards’, which spanned TV, radio, print and digital content and which seeks to reward customer loyalty throughout the Euro 2020 tournament.   Created by agency BBH, the campaign was spearheaded by a hero 30-second spot and by an… Continue reading Coral’s Integrated ‘Make Every Matchday Matter’ Campaign Rewards Loyalty Throughout Euro 2020