A comic, multi-platform campaign from UK bookmaker Ladbrokes launched on 8 March to drive awareness of and buzz ahead of the 2021 Cheltenham Festival by celebrating how people from all walks of life pick their horses for the races. The campaign, created by agency BBH, seeks to reminds the UK public that however they… Continue reading Ladbrokes ‘However You Pick Them / Swipe Right’ Campaign Celebrates Cheltenham Festival
Tag: Dating App
Great British Racing’s ‘Mane Match’ Punter/Horse Dating App Leverages Randox Grand National
Great British Racing, the marketing and promotional body for UK horseracing, took a creative approach to leveraging race fans around the 2019 Randox Grand National with a dedicated dating app called ‘Mane Match’. The organisation rolled out the dedicated dating-style application to help users find their ‘dream horse’ to back in this year’s big… Continue reading Great British Racing’s ‘Mane Match’ Punter/Horse Dating App Leverages Randox Grand National
Social Networking App Bumble & Serena Williams Serve Up ‘The Ball Is In Her Court: First Move’ Super Bowl Campaign
Tennis super star Serena Williams fronted Bumble’s Super Bowl spot which spearheads the social networking app’s new year-long marketing campaign themed around female empowerment. The main launch phase of the campaign – ‘The Ball Is In Her Court’ – debuted during the Super Bowl on 3 February and sees Williams encourage women to make the… Continue reading Social Networking App Bumble & Serena Williams Serve Up ‘The Ball Is In Her Court: First Move’ Super Bowl Campaign
City & Tinder Swipe Right For #PerfectMatch At Manchester Derby With Social, Games & Experiences
Ahead of the derby on Saturday, 7 April, Manchester City and Tinder announced a new, multi-year tie-up that saw the dating app switch its colours across social platforms to City blue and a branded balloon hover above the heads of the fans as the club’s Etihad Stadium. The partnership will sees Tinder work with both Manchester City men’s… Continue reading City & Tinder Swipe Right For #PerfectMatch At Manchester Derby With Social, Games & Experiences
LA Clippers Pen ‘Badge Of Empowerment’ Patch Partnership With Women-First Dating App Bumble
In the week of International Women’s Day, the Los Angeles Clippers has become the latest NBA team to sign a jersey patch partnership by announcing a tie-up with the women-first dating app Bumble. The basketball team’s alliance with the social network cum dating app where women make the first move is positioned as a… Continue reading LA Clippers Pen ‘Badge Of Empowerment’ Patch Partnership With Women-First Dating App Bumble
FC Grenoble Rugby Runs Mascot-Led Valentine’s Tinder Ticket Competition
For Valentine’s Day, French Top 14 rugby club FC Grenoble ran a Tinder-led digital ticket competition revolving around its club mascot’s profile on the mobile dating app. In the week leading up to the ‘red hearts and roses’ day, the club used its social channels (including Facebook and Twitter) [Entretien] @BukyFCG , la… Continue reading FC Grenoble Rugby Runs Mascot-Led Valentine’s Tinder Ticket Competition
Tinder Sponsors Atlanta Hawks ‘Swipe Right Night’
In the rights owner rush to engage fans via the latest sexy social platforms, the NBA’s Atlanta franchise encouraged supporters to link-up with one another via the people-connecting (dating) mobile app Tinder Sponsored by ‘people-connecting’ app Tinder, the Hawks promoted ‘Swipe Right Night’ with the tagline: ‘Find your match with the Atlanta Hawks and… Continue reading Tinder Sponsors Atlanta Hawks ‘Swipe Right Night’
Oregon Duck Is First Sports Brand To Flirt With Tinder
In recent month’s we’ve seen consumer businesses (like Domino’s Pizza) and even charities (like Social Tees Animal Rescue) experiment with engagement on Tinder and now University Of Oregon has become the first sports brand to flirting with the online dating app. Finding an appropriate tone and approach to leveraging Tinder, a dating app which… Continue reading Oregon Duck Is First Sports Brand To Flirt With Tinder
