Tennis super star Serena Williams fronted Bumble’s Super Bowl spot which spearheads the social networking app’s new year-long marketing campaign themed around female empowerment. The main launch phase of the campaign – ‘The Ball Is In Her Court’ – debuted during the Super Bowl on 3 February and sees Williams encourage women to make the… Continue reading Social Networking App Bumble & Serena Williams Serve Up ‘The Ball Is In Her Court: First Move’ Super Bowl Campaign
Tag: Bumble
LA Clippers Pen ‘Badge Of Empowerment’ Patch Partnership With Women-First Dating App Bumble
In the week of International Women’s Day, the Los Angeles Clippers has become the latest NBA team to sign a jersey patch partnership by announcing a tie-up with the women-first dating app Bumble. The basketball team’s alliance with the social network cum dating app where women make the first move is positioned as a… Continue reading LA Clippers Pen ‘Badge Of Empowerment’ Patch Partnership With Women-First Dating App Bumble
