Tag: Great British Racing

Jermaine Jenas Fronts Great British Racing ‘Everyone’s Turf’ Inclusivity Campaign

Late June saw Great British Racing (GBR) launch a new campaign called ‘Everyone’s Turf’ fronted by former Tottenham Hotspur FC and England midfielder and current BBC football pundit and presenter Jermaine Jenas and aimed at promoting inclusivity.   The multi-channel marketing burst sets out to encourage people of all ages, genders and ethnicities to attend… Continue reading Jermaine Jenas Fronts Great British Racing ‘Everyone’s Turf’ Inclusivity Campaign

Great British Racing Rolls Out #JustJockeys To Celebrate International Women’s Day

At the start of March Great British Racing launched a digital-first equality campaign called #JustJockeys to celebrate International Women’s Day on 8 March.   Great British Racing, the official marketing and promotional body for British Horseracing which aims to grow interest and participation in the sport, aimed to showcasing the talent of women in a… Continue reading Great British Racing Rolls Out #JustJockeys To Celebrate International Women’s Day

Great British Racing’s ‘Mane Match’ Punter/Horse Dating App Leverages Randox Grand National

Great British Racing, the marketing and promotional body for UK horseracing, took a creative approach to leveraging race fans around the 2019 Randox Grand National with a dedicated dating app called ‘Mane Match’.   The organisation rolled out the dedicated dating-style application to help users find their ‘dream horse’ to back in this year’s big… Continue reading Great British Racing’s ‘Mane Match’ Punter/Horse Dating App Leverages Randox Grand National