Elite professional ice hockey players are a superstitious bunch – especially when it comes to post-season play. So much so that the act of ‘not shaving for luck’ for those stars who made it further than the regular season has become ubiquitous throughout the NHL. For the 2022 Play-Offs, broadcaster ESPN promoted its coverage by… Continue reading ESPN’s NHL Post-Season ‘Lucky Beard Oil’ Kits Helps Hockey Stars Look Their Best
Tag: Stanley Cup
NHL & Twitter’s #StanleyTweets On Physical Display At The Hockey Hall of Fame
The National Hockey League (NHL) teamed up with Twitter in June 2021 for a campaign called #StanleyTweets: an initiative based around a social post call-for-entry to engrave 52 tweets to the @StanleyCup account into a first-of-its kind installation at the Hockey Hall of Fame in Toronto. The installation went live in September ahead of the 2021/2 season start… Continue reading NHL & Twitter’s #StanleyTweets On Physical Display At The Hockey Hall of Fame
Coors Light’s ‘Champions Ice’ Beer Brewed For TB Lightning Fans From Stanley Cup Winning Ice
In July, Tampa Bay Lightning and NHL beer partner Coors Light brewed a celebratory beer from melted ice scraped up off the rink on which the team won its second Stanley Cup. The Lightning’s own on-ice support team shovel shavings cut up by the players during Game One of the NHL’s 2021 Stanley Cup… Continue reading Coors Light’s ‘Champions Ice’ Beer Brewed For TB Lightning Fans From Stanley Cup Winning Ice
Stanley Cup Batch / Drink From The Cup – Molson Canadian & NHL
In June 2021, as the playoffs for the Stanley Cup entered the second round, the official NHL beer in Canada Molson Canadian activated its rights through an integrated initiative built around a limited edition batch of beer which had been poured through the trophy itself and which thus brought to life every hockey fans dream… Continue reading Stanley Cup Batch / Drink From The Cup – Molson Canadian & NHL
Molson Canadian’s Latest Limited Edition Beer Batch Was Poured Through The Stanley Cup
As the playoffs move into the second round, NHL partner Molson Canadian activated its rights as the league’s official beer (in Canada) by brewing and promoting a batch of beer which has been poured through The Stanley Cup itself. Why? To bring to life every hockey fan’s dream of sipping from The Stanley Cup.… Continue reading Molson Canadian’s Latest Limited Edition Beer Batch Was Poured Through The Stanley Cup
Kraft Hockeyville Goes To The USA & Climaxes In Sylvan Lake
The build up to the 2014/15 NHL season saw two major strands of Kraft’s legendary ‘Hockeyville’ sponsorship initiative: firstly the league sponsor announced it was extending the award-winning campaign across the border into the USA and secondly the culmination of last year’s activation exploded under a cloudless sky in the small community of Sylvan Lake,… Continue reading Kraft Hockeyville Goes To The USA & Climaxes In Sylvan Lake
Risky/Rewarding Subway NHL Playoff NBC Overtime Tie-In
Subway is benefiting from its high-risk, high-reward media sponsorship strategy during this year’s NHL Stanley Cup Playoffs. The fast food chain took a chance on partnering with NBC on the title sponsorship of the NHL broadcaster’s ‘Subway Overtime Intermission Report’ – a show segment that only airs if a hockey game goes into overtime.… Continue reading Risky/Rewarding Subway NHL Playoff NBC Overtime Tie-In
Budweiser ‘Playoff Payoff’ Promotion Ambushes NHL
Perhaps the most interesting and controversial campaign around the NHL PlayOffs was Budweiser Labatt’s guerrilla ‘hockey tickets for life’ promotion. Budweiser is Canada’s top selling beer brand and until last year it was the official NHL beer. A position it lost after a high profile legal battle with the NHL and rival Molson.… Continue reading Budweiser ‘Playoff Payoff’ Promotion Ambushes NHL
