Massachusetts Mutual Life Insurance Company (MassMutual) leveraged its official partnership with the NHL and the NHLPA through an October campaign called ‘Baby Skates’ fronted by player ambassadors and Tampa Bay Lightning stars Steven Stamkos and Victor Hedman. Conceived by the company’s creative agency of record Grey New York and developed in partnership with both… Continue reading MassMutual Activates NHL & NHLPA Tie-Up Via ‘Baby Skates’ Ad With TB Lightning’s Hedman & Stamkos
Tag: Tampa Bay Lightning
Coors Light’s ‘Champions Ice’ Beer Brewed For TB Lightning Fans From Stanley Cup Winning Ice
In July, Tampa Bay Lightning and NHL beer partner Coors Light brewed a celebratory beer from melted ice scraped up off the rink on which the team won its second Stanley Cup. The Lightning’s own on-ice support team shovel shavings cut up by the players during Game One of the NHL’s 2021 Stanley Cup… Continue reading Coors Light’s ‘Champions Ice’ Beer Brewed For TB Lightning Fans From Stanley Cup Winning Ice
