The build up to the 2014/15 NHL season saw two major strands of Kraft’s legendary ‘Hockeyville’ sponsorship initiative: firstly the league sponsor announced it was extending the award-winning campaign across the border into the USA and secondly the culmination of last year’s activation exploded under a cloudless sky in the small community of Sylvan Lake,… Continue reading Kraft Hockeyville Goes To The USA & Climaxes In Sylvan Lake
