US water technology provider Xylem leveraged its partnership with City Football Group by teaming up with Manchester City FC Manager Pep Guardiola and several players for a wake-up call campaign to spread awareness of the worsening wastewater crisis and to urge viewers and fans to join the brand in taking collective action ahead of the… Continue reading Xylem & Pep Guardiola Unite In ‘Take The Waste Out Of Water’ Worsening Wastewater Crisis Wake-up Call
Tag: Brave
Man City Sponsor Xylem Fights Against Water Via Epic & Poignant ‘The End of Football’ Film
Released to mark World Conservation Day, ‘The End of Football’ is a short film by water tech company Xylem which leverages its Manchester City partnership to educate football fans about the serious and growing water challenges facing our planet. Territory: UK Agency: Brave Objective: The brief to creative agency Brave… Continue reading Man City Sponsor Xylem Fights Against Water Via Epic & Poignant ‘The End of Football’ Film
Risky/Rewarding Subway NHL Playoff NBC Overtime Tie-In
Subway is benefiting from its high-risk, high-reward media sponsorship strategy during this year’s NHL Stanley Cup Playoffs. The fast food chain took a chance on partnering with NBC on the title sponsorship of the NHL broadcaster’s ‘Subway Overtime Intermission Report’ – a show segment that only airs if a hockey game goes into overtime.… Continue reading Risky/Rewarding Subway NHL Playoff NBC Overtime Tie-In
