Asics continued to flip the typical sports marketing approach with a research-led initiative called ‘Mind Race’ which asked athletes not to exercise for seven days so that the brand could gain insights into any negative impact lack of movement might have on mental wellbeing. The initiative, developed in harness with agency partner Golin, ‘Mind… Continue reading Asics ‘Mind Race’ Asks Athletes Not To Exercise For A Week To Assess Mental Health
Tag: Earned Social
Nike Promotes New ‘Grenfell Athletic FC’ Strip Via ‘Fabric Of The Community’ Campaign
The last week of June saw Nike and partners kick off a campaign promoting its latest Grenfell Athletic FC kit through an initiative titled ‘Fabric Of The Community’ which was led by a spearhead spot and seeks to raise community support funds in the wake of the 2017 Grenfell Tower disaster. Promoting the… Continue reading Nike Promotes New ‘Grenfell Athletic FC’ Strip Via ‘Fabric Of The Community’ Campaign
