The Gym Group’s September ‘Gym Face’ comic campaign focuses on the faces people pull when working out and is spearheaded by a humorous film featuring a multitude of different faces that people make in the middle of exercising. This music and facial expression campaign, titled ‘Gym Face’, centres around a simple fact that everyone… Continue reading The Gym Group’s ‘Gym Face’ Video & Playlist Focuses On Funny Faces Pulled Whilst Working Out
Tag: Lucky Generals
Under Armour Activates Around Boxing Ambassador A.J. With ‘Your Greatest Opponent Is You’
Mid March saw Under Armour leverage its athlete ambassador alliance with heavyweight boxing champion Anthony Joshua via a campaign that explores mental determination called ‘Your Greatest Opponent Is You’. The campaign, which aims to inspire young athletes through Joshua’s own thirst for success, leverages increased fan attention around Joshua’s ahead of his next heavyweight… Continue reading Under Armour Activates Around Boxing Ambassador A.J. With ‘Your Greatest Opponent Is You’
