Brazilian football club Flamengo created a digital data platform (desktop and mobile) to connect the visually impaired and non-disabled Flamengo fans who might be interested in aiding them. The platform was designed to be totally accessible to the visually impaired using native APIs from each device: with their data we matched people who live… Continue reading Flamenco ‘Blind Passion’ Project Uses Technology To Link Visually Impaired Fans To Local Guides
Tag: Dentsu Aegis Network
Aussie NBL’s Sydney Kings Launch Music-Led ‘Rise With Us’ New Season Brand Platform
Mid October saw Australian NBL team the Sydney Kings to celebrate the club’s 2019-20 season with a new platform ‘Rise With Us’. The initiative sets out to refresh the Kings’ brand and creative direction: the objective behind ‘Rise With Us’ is to shine a spotlight on the entertainment experience while aso amplifying the inclusive… Continue reading Aussie NBL’s Sydney Kings Launch Music-Led ‘Rise With Us’ New Season Brand Platform
New Zealand Rugby Ties Up With Movember For Pre RWC ‘A Moment Against Silence’ Campaign
Early September saw New Zealand Rugby (NZR) team up with The Movember Foundation for a suicide awareness and support initiative at the All Blacks v Tonga match to turn a moment of silence into a noisy ‘Moment Against Silence’ to drive home a message about talking about mental health. Following tragic figures showing that… Continue reading New Zealand Rugby Ties Up With Movember For Pre RWC ‘A Moment Against Silence’ Campaign
