Restaurant chain Boston Pizza – which oddly has no connection to its namesake city, but is a Canadian company – leveraged the NHL Playoffs through a Toronto Maple Leafs supporting campaign called ‘BP Fanalytics’ which purports to adopt advanced sports analytics techniques to create the ultimate Playoffs viewing experience and an evolving Playoffs menu … Continue reading Boston Pizza Canada Temporarily Becomes ‘Auston Pizza’ To Troll Rival Boston Bruins Following Maple Leafs Win
Tag: Stanley Cup Playoffs
NHL Partner Great Clips Lets Fans Find Out What Type of ‘Hockey Hair’ They Have
The NHL’s official hair salon sponsor Great Clips launched a new Canadian and US campaign – based around an interactive microsite with interactive quizzes, memes, trivia linked to digital-first content – to celebrating hair across the league featuring hockey hair-themed memes, interactive quizzes and trivia. From late February through to 21 March, fans are… Continue reading NHL Partner Great Clips Lets Fans Find Out What Type of ‘Hockey Hair’ They Have
