The Boston Bruins celebrated the start of the 2022/23 NHL Playoffs with a hype campaign called ‘It’s Time’ conceived by independent creative agency GYK Antler and Big Brick Productions. The campaign, which aims to ‘pump up the excitement for Spring hockey on Causeway Street’, was led by a 60-second television commercial ‘It’s Time’, the… Continue reading Boston Bruins Hype Historic Season & NHL Playoffs Via ‘Its Time’ Campaign
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England Rugby & Umbro Launch New Men’s & Women’s Kits Via Multi-Channel ‘Its Time’ Campaign
Umbro revealed new England Rugby home kits for the England men’s and women’s teams for the 2021/22 season on 6 October and promoted the new jerseys through a campaign called ‘It’s Time’. The campaign title referees to the fact that the launch marks the first time in the professional era of the women’s game… Continue reading England Rugby & Umbro Launch New Men’s & Women’s Kits Via Multi-Channel ‘Its Time’ Campaign
