At the start of September sportswear brand ASICS teamed up with mental health charity Mind to launch a mental health, wellness and exercise experiment across an entire UK town. Following brand research into the nation’s mood, the ASICS State-of-Mind Index identified Nottinghamshire as the English county most in need of a mental uplift and… Continue reading ASICS & Mind Launch Mood Uplift Experiment With Entire Nottinghamshire Town
Tag: City
Timberland Grows #NatureNeedsHeroes With ‘Your City, Your Nature’ Artists Video Series
A new social video series campaign, called ‘Your City, Your Nature’, from the outdoor retailer builds on its ‘Nature Needs heroes’ global platform, launched earlier this year. Working with agency Pereira O’Dell, the ‘Nature Needs Heroes’ platform is based on a commitment to a greener world and which seeks to engage a young, urban,… Continue reading Timberland Grows #NatureNeedsHeroes With ‘Your City, Your Nature’ Artists Video Series
Nike Adds New Town To Its Global City Strategy Via #SportChangesEverything Chicago-Style
A sub-campaign within Nike’s ongoing ‘Sport Changes Everything’ changing communities through sport initiative, Chicago-Style focuses on showing off the city’s unique sports personalities, values and sense of style The city’s famous blue collar, hard-nosed attitude and its distinct culture feature in a multi-platform campaign which sets out to explore and showcase what makes Chicago… Continue reading Nike Adds New Town To Its Global City Strategy Via #SportChangesEverything Chicago-Style
