A punchy, rap-battle meets soccer skills music video spot – starring musicians Gavlyn and Nadia Rose, plus footballers Kelley O’Hara and Alex Greenwood – fronts Under Armour’s ‘Armour Up’ rallying call campaign leveraging the FIFA 2023 Women’s World Cup. Launched on 12 July, ahead of the kick off of a tournament jointly hosted by… Continue reading Under Armour Rap Battle Music Video Fronts ‘Armour Up’ Female Rallying Cry Leverages Women’s World Cup
Tag: Zambezi
Rickie Fowler Fronts TaylorMade’s ‘School of Swagger’, ‘Lower’ & ‘Swear By It, Not At It’ Video Series
An early March video-led campaign for TaylorMade promotes some of the golf company’s products and technical advancements whilst simultaneously capturing the spirit, values and DNA of the brand. The campaign, created by agency Zambezi, is spearheaded by a hero TV spot called ‘School of Swagger’. The hero ad is supported by a… Continue reading Rickie Fowler Fronts TaylorMade’s ‘School of Swagger’, ‘Lower’ & ‘Swear By It, Not At It’ Video Series
Beats By Dre Amasses A-List Athlete Team For New Powerbeats Pro Ad Campaign
As if Serena Williams, LeBron James, Simone Biles and Odell Beckham Jr weren’t enough for an athlete ambassador led ad, an April 60-second spot from Beats By Dre stars a team of no less than 17 A-List athletes. The campaign, created in partnership with agency Zambezi, is led by a hero commercial which creatively… Continue reading Beats By Dre Amasses A-List Athlete Team For New Powerbeats Pro Ad Campaign
