North Face Cuts Unethical Wikipedia Campaign Which Sneaked The Brand To The Top Of Google Search

Just a few days after its launch, The North Face pulled its Wikipedia product placement campaign after a backlash labelling the initiative ‘unethical’.   The campaign, developed with ad agency Leo Burnett Tailor Made (the Brazillian arm of the ad shop), was cut on 29 May after it was widely criticised for manipulating Wikipedia to feature… Continue reading North Face Cuts Unethical Wikipedia Campaign Which Sneaked The Brand To The Top Of Google Search