For the 2018 Champions League Final, UEFA’s official tournament automotive partner Nissan created a robot called ‘Pitch-R’ – a spatial and sculptural football-focused brand installation and experience creator. Territory: Global Agency: TBWA\G1 Paris, UNIT9 London, Nissan Football Lab Objectives Nissan, an automotive brand focused on technology through its ‘Intelligent Mobility’… Continue reading ‘Pitch-R’: Nissan Activates UEFA Champions League Sponsorship Via 2018 Final Robot Pitch Creator
Tag: Kiev
DFB Sponsor Lufthansa Pulls Russia 2018 Ad Shot In Kiev After Consumer Backlash
German airline Lufthansa apologised for shooting its World Cup 2018 ad campaign promotion in the Ukrainian capital Kiev rather than in Moscow – despite implying it was filmed in Russia. The promotion featured two enthusiastic German supporters attempting to make the most of their time in Moscow during the World Cup. After fan… Continue reading DFB Sponsor Lufthansa Pulls Russia 2018 Ad Shot In Kiev After Consumer Backlash
Coca-Cola’s Crazy UEFA Euro 2012 Sponsorship Spirit TV Ad
Coca-Cola is really starting to ramp up the activation of is UEFA Euro 2012 rights in the host nations of Poland and Ukraine. The soft drinks giant is not only constructing dominating installations in the host country airports, such as its current work plastered across the baggage carousels in Warsaw airport, but it… Continue reading Coca-Cola’s Crazy UEFA Euro 2012 Sponsorship Spirit TV Ad
